Daniela Amendola is a skilled Paid Media Executive currently employed at Brandalley since May 2023, where responsibilities include supporting and implementing paid media strategies across various platforms, optimizing campaign performance through keyword research and audience targeting, and collaborating with marketing teams. Prior to this role, Daniela served as a Junior Paid Media Executive at Internet Fusion Group from December 2018 to April 2023, focusing on global PPC campaigns and significantly enhancing brand awareness and revenue for multiple websites. Early career experiences include customer specialist roles and administrative positions in various companies, coupled with a strong educational background in management and advanced marketing from City University London and Università di Roma La Sapienza.
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