Matt Bostwick

Matt Bostwick has over 35 years of experience in marketing and brand management. Matt started their career in 1986 as a Category Business Leader at Kraft General Foods, where they had P+L responsibility for the $500 million Kool-Aid and Tang beverage franchises. In 1995, they moved to Nabisco- Lifesavers Candy Company as Senior Director of Marketing, where they had P+L and brand management responsibility for the $300 million business. In 1996, they joined Coca-Cola Japan as Vice President Marketing Global Brands, where they had P+L responsibility for all of Coca-Cola Company's $2B global brand business in the Japanese market. In 2000, they moved to Disney Interactive- Walt Disney Company as Vice President Global Marketing, where they were responsible for leading marketing and product development strategy for the pc, console and online gaming businesses of the entire Walt Disney company worldwide. In 2002, they joined HIT Entertainment Company as Chief Marketing Officer and General Manager North America, where they lead the creation of global long range strategies and programs to grow their key brands. In 2005, they joined MTV Music Group as Senior Vice President, Next Generation Media and Franchise Development, where they developed and executed new digital/social strategies for MTV Music Group. In 2009, they founded Brand Cloud Agency, a social marketing agency specializing in recruiting and activating brand TRUFANS. Finally, in 2021, they founded BrandCloud\u00ae, a marketing technology platform that enables brands to identify, build and monetize a brand \u201ccloud\u201d of SUPERFAN brand advocates.

Matt Bostwick obtained their MBA in Marketing and General Management from the University of Michigan - Stephen M. Ross School of Business in 1986. Prior to that, they received their Bachelor of Science in Natural Resource with a focus in Ecosystem Management and Economics from The Ohio State University.