Diana Garcia Redruello

Diana is a diverse market development professional with over 10 years of experience in the development and execution of strategic business plans and market positioning in the medical technology and consumer goods industries. Most recently, Diana was the General Manager for the European markets and Director of International Marketing at MELA Sciences, Inc. (now Strata Sciences) where she was responsible for building the business from the ground up, contributing the highest global sales of their flagship product. While there, she worked on global-to-regional market strategies with a strong focus on business partnerships, KOL relationship development/management, patient engagement/experience, and practice flow and product integration. As a member of the Corporate Finance Committee, she worked closely with the CEO on developing and pitching capital raising strategies to the investment community, as well as in effectively communicating the Company’s strategy and results to all stakeholders.

Previous to this, Diana worked on developing and executing product launch strategies within the consumer goods market, driving sales through the management of over 500 sku’s, and conducting over 25 product launches annually in the retail, B2B and wholesale markets. Additionally, Diana worked at a New York City hedge fund where she focused on communicating and marketing the fund’s portfolio to existing and potential investors, as well as on developing, sustaining and deepening the fund’s relationships with its investors.

Her role at BMI is to develop new markets and/or improve performance in existing markets. She provides thought leadership, marketplace assessment, and market insights and expert opinion, that helps drive sales and execute business strategies. She is entrepreneurial, a creative and strategic thinker, and able to implement changes through influence and negotiation skills.

Diana has received a master’s degree from Columbia University with a focus on international media and communications, as well as business and finance. A former classical ballerina trained in the Balanchine technique, she attended the prestigious School of American Ballet and danced professionally for the New York City Ballet (at Lincoln Center).