Alison Oattes is an experienced media business analyst with a strong background in advertising operations and digital program management. At Credera, Alison worked from February 2019 to April 2024 on transformation projects for prominent publishers, focusing on the implementation of an order management system linked to an ad server. Prior to this role, Alison established the Ad operations department at Culture Trip and managed relationships with third-party vendors to enhance user experience. Alison's extensive career also includes significant positions at News UK, PDV Ltd, and FT.com, showcasing expertise in campaign management and digital operations. Alison holds a Marketing degree from the University of the West of Scotland and an HNC in Computing from Ayr College.
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