David Carter

David Carter is the current VP of Finance at Brightidea. Prior to this, they held the same position at Brightidea, Inc from January 2014 to December 2022. During their time at Brightidea, David was responsible for the company's financial reporting, monthly and annual financial statements, forecasting and planning, cash flow management, compliance, internal controls, accounting, AP, AR, payroll, client billing and reporting, and financing activities. David was also responsible for the company's people operations, including talent acquisition, performance management, culture, benefits, and compliance.

Under David's leadership, Brightidea achieved industry-leading metrics in cash burn, ARR, CAC, churn, and net churn. David also drove data-driven and ROI analysis across all areas of the business, including forecasting, sales, marketing, professional services, and operations. In addition, David leveled up cash flow management, revenue recognition, forecasting and planning, and recurring revenue. Finally, they established a people team with a focus on culture and performance management, as well as scalable talent acquisition.

David Carter has a Bachelor of Commerce and Bachelor of Information Science from the University of Newcastle. David is also a Chartered Accountant from the Institute of Chartered Accountants Australia. David has an Executive Master of Business Administration from Saïd Business School at the University of Oxford. Lastly, they have a Foundations Certified in ITIL from Exin.

David Carter works with Rod O’connor - VP, Customer Success, Genevieve Wang - Chief Strategy Officer, and Michael O’toole - VP of Services. Their manager is Matthew Greeley, CEO.