Nilee Badillo

Nilee Badillo has a diverse work experience spanning different industries and roles. Currently, they work as an Entrepreneurial Product Marketing Lead at Brightidea. In this role, they collaborate with cross-functional teams to develop customer-centric strategies and create compelling messaging. Nilee also leads the design and implementation of buyer persona journeys and provides customer insights to inform product roadmaps.

Before joining Brightidea, Nilee was a Senior Product Marketing Manager at Liquibase. During their time there, they led cross-functional teams through go-to-market initiatives and successfully launched products. Nilee also demonstrated a deep understanding of the products and acted as a subject matter expert for all employees.

Prior to Liquibase, Nilee held the position of Head of Marketing at cPanel. In this role, they excelled as the Communications Director for all web-facing properties. Nilee also led the marketing team and promoted cross-collaboration across different functions, such as product, accounts, sales, and customer service.

Nilee's earlier experiences include working as the Director of Research and Planning at Amuse Digital, where they oversaw market research and executed digital and media strategies based on consumer demographics. Nilee also played a key role in developing and analyzing large media data sets to support informed business decision-making.

Additionally, they worked at Saatchi & Saatchi as a Strategic Innovation and Research Lead - Consultant, and later as a Digital & Content Strategy Manager. In these roles, they led the agency's digital accounts, managed P&L, and increased revenue through the establishment of the Online Media department.

Nilee also has experience working at Contactica, Pixelogic, Nobox Marketing Group, and Banco Popular, where they held various senior positions and contributed to award-winning online marketing campaigns, digital marketing initiatives, and startup operations.

Overall, Nilee Badillo has built a strong foundation in product marketing, go-to-market strategies, customer insights, and cross-functional collaboration throughout their career.

Nilee Badillo holds a Bachelor of Arts (BA) degree in Communications from the Universidad del Sagrado Corazón. In addition to their degree, they have obtained various certifications. Nilee has a Diversity, Equity and Inclusion in the Workplace Certificate from the University of South Florida, which they obtained in April 2023. Nilee is also a Certified Product Marketing Manager (CPMM) from the Product Marketing Alliance, with the certification obtained in September 2020. Moreover, Nilee Badillo holds a UX Certificate in UXC from the Nielsen Norman Group, which they also obtained in September 2020.