Barbara Drahl

Senior Vice President, Marketing & Commercial Strategy at Brightline

Barbara Drahl has a strong background in marketing and leadership roles. Barbara is currently working as the Senior Vice President of Marketing & Orlando Commercial Strategy at Brightline Trains. Prior to that, they were the President & Founder of Drahl & Co. Marketing Solutions, a company they established in 2020. From 2018 to 2020, Barbara served as the Vice President of Marketing at the Dr. Phillips Center for the Performing Arts. Before that, they held the position of Vice President of Marketing & Sales at SeaWorld San Diego from 2015 to 2018. Barbara also worked at SeaWorld Parks & Resorts Orlando as the Director of Marketing, Consumer Activation from 2014 to 2015. Notably, they worked at SeaWorld Parks & Entertainment for a significant part of their career, where they had various roles in marketing, branded entertainment, alliance marketing, advertising, media, and promotions. Barbara is experienced and well-versed in managing marketing strategies and developing partnerships.

Barbara Drahl holds a Master of Science (MS) degree in Tourism & Hospitality Management from the University of Central Florida – Rosen College of Hospitality Management. Barbara also obtained a Bachelor of Arts (BA) degree in Mass Communications from the University of South Florida. No specific start or end years were mentioned for either of their degrees.

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