Adam Coppelman has a diverse and extensive work experience. Adam currently holds the position of Director, Demand Gen and CRM at Brightspeed since January 2024. Prior to this, they worked as the Director, CRM Marketing at the same company from September 2022 to January 2024. Before joining Brightspeed, Adam was the Head of Marketing at Sinch SimpleTexting from January 2022 to September 2022.
Adam's career at UScellular spanned multiple roles and years. Adam started as a Strategic Marketing Analyst in July 2011 and went on to work as a Marketing Manager - Retention & Lifecycle, Senior Manager - Lifecycle Marketing, and ultimately became the Senior Manager, Marketing CRM & Personalization in January 2018, leading a 7-person team. During their time at UScellular, Adam was responsible for transforming the company's CRM/personalization efforts to a real-time trigger-based approach resulting in reduced churn and increased revenue.
Before their tenure at UScellular, Adam held the position of Strategic Planning Director at FCB Global from October 2015 to November 2016. Adam also worked as a Media Strategy & Analytics Consultant at Mindshare for a few months in 2009.
Adam began their career as a Senior Copywriter at John and Low Inc. from January 2003 to April 2009. Adam also worked as a Freelance Copywriter at Ogilvy & Mather, where they served clients such as CDW, S. C. Johnson, Sanford, Kraft, and Unilever, from April 2009 to June 2009. Additionally, Adam worked as a Freelance Editor at Modern Luxury from 2002 to 2007 and as an Assistant Marketing Manager at Conde Nast from May 2001 to June 2002.
Overall, Adam Coppelman has demonstrated a diverse range of experience in marketing, CRM, and strategy roles throughout their career.
Adam Coppelman holds a Master of Science (M.S.) degree in Integrated Marketing Communications from Northwestern University, which they obtained from 2008 to 2010. Adam also has a Bachelor of Arts (B.A.) degree in English Literature from Carleton College, earned between 1995 and 1999. In addition to their formal education, Adam has attained various certifications in areas such as inbound marketing, SEO, agility in marketing, email marketing, and improv comedy training. Adam received these certifications from institutions such as HubSpot Academy, Semrush, LinkedIn, ICAgile, and the Second City Works. Furthermore, Adam holds a Publishing Program Certificate from the Columbia University Graduate School of Journalism, achieved in 1999.
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