Carl-Magnus Hygrell

Carl-Magnus Hygrell is an experienced professional in brand development and digital transformation, currently serving as a consultant for H&M through ACU and as a managing partner at ACU since July 2023. Hygrell has held various leadership roles, including Chief Growth Officer, Managing Director, Vice President of Operations, and Client Director at Creed Media from April 2019 to July 2023. In addition, Hygrell co-founded Tawua AB and led the growth team at Qasa AB. Since March 2017, contributions as a consultant for the Brilliant Minds Foundation have further demonstrated expertise in the field. Educational achievements include a Bachelor's degree in Global Management: Enterprise and Innovation from Regent's University London, along with extensive schooling at Swedish institutions.