Alex Babar

Alex Babar has a diverse work experience in product marketing and digital campaigns.

In their most recent role as Director, Product Marketing at Brinqa, which they started in December 2022, Alex's responsibilities are not disclosed.

Prior to that, Alex worked as the Director of Product Marketing at Legit Security from November 2021 to December 2022. They successfully built and led the product marketing team for this cybersecurity SaaS startup, which had notable backing from VCs such as Bessemer and TCV.

Before joining Legit Security, Alex served as a Senior Product Marketing Manager at Ping Identity from June 2017 to November 2021. During their tenure, Ping Identity, which is a leading cybersecurity SaaS company, went public on the NYSE. Alex's primary focus in this role was to drive growth for a $1M emerging SaaS product portfolio. They conducted market research interviews, pivoted the portfolio's primary persona, and re-prioritized the product roadmap to drive increased ARR.

Alex also worked as a Product Marketing Manager of go-to-market (GTM) strategy at Robomaps from May 2016 to June 2017. They played a crucial role in securing $0.75 million funding for the company through NASA's SBIR program by identifying market opportunities and creating the business case for a SaaS product licensing their tech.

In addition, Alex has experience as a Demand Generation, Integrated Campaigns Manager at GPO from March 2015 to July 2016. They worked with renowned brands like Dominos and Dolby, helping them launch and optimize growth loops using GPO's B2B SaaS product. At GPO, Alex also handled digital marketing, demand generation, and product management roles due to the small team size.

Alex's career started as a Digital Campaigns Manager at TennisOffCourt from January 2014 to March 2015. They successfully launched a new product and acquired a small cohort of paying beta users in multiple countries. Their responsibilities included messaging, website development, positioning, pricing, contracting, and overall GTM strategy.

Overall, Alex Babar has a proven track record in product marketing, successfully leading teams and driving growth for various companies in the cybersecurity and SaaS industries.

Alex Babar's education history includes a Master of Science (Tech MBA) in Technology Commercialization from the Texas McCombs School of Business. They also obtained a Graduate Certificate in Disruptive Strategy from Harvard Business School Online and a Graduate Certificate in Market Strategy from Cornell Johnson Graduate School of Management. In addition, they hold certifications in Product Management from Product School and Product Marketing from Product Marketing Alliance. Alex earned a Bachelor's Degree in Bachelors of Science Economics from Penn State University. It is unclear if they have obtained a degree from The University of Texas at Austin. Alex has also received various additional certifications, including Product Marketing Certified from Product Marketing Alliance, and several certificates from Product School such as Product Leader Certificate, Product Executive Certificate, and Product Manager Certificate. They have also completed the Innovation Readiness Series from The University of Texas at Austin, as well as certifications in Product & Portfolio Marketing from SiriusDecisions and Storytelling for Influence from IDEO U. They may have also obtained certificates in Product Management - Build and Product Management - Foundations, but the specific details are not provided.