Ginger Halligan has a strong background in social media and influencer marketing. Ginger most recently worked as the Head of Social + Influencers at Briogeo Hair Care since July 2023. Prior to that, they were a Social + Influencer Marketing Consultant in 2022. From 2021 to 2022, Ginger was the Vice President of Social & Content at Pacifica Beauty, where they were responsible for the brand's go-to-market strategy and led social and content initiatives. Before that, they served as the Director of Digital Marketing at HAUS LABORATORIES from 2019 to 2021, leading digital marketing strategy for the launch of Lady Gaga's beauty brand. Ginger was also the Director of Social Media at Milk Makeup from 2018 to 2019, where they drove brand awareness and growth through engaging content. Furthermore, they worked as a Senior Manager of Influencer Strategy at Benefit Cosmetics from 2015 to 2018, where they led large-scale social and influencer initiatives. Ginger's earlier experience includes positions in communications and social media management at DaVita Kidney Care and account executive roles at MGA Communications. Ginger began their career in reservation sales at Vail Resorts in 2005.
Ginger Halligan (Pelz) holds a Bachelor's degree in Marketing from the University of Central Arkansas. No further details are provided regarding the start or end years of their education.
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