Elena Iarygina

Elena Iarygina is a skilled digital marketing professional currently serving as a Digital Marketing Executive - PPC at British Airways Holidays since January 2024. Previously, Elena worked as a Digital Marketing Assistant (Paid Search) at SYZYGY GROUP, where significant achievements included managing PayPal Google Ads accounts across five regions with a budget exceeding $400k and achieving a 10% decrease in CPA. In earlier roles, Elena held the position of Assistant Manager at Kid Castle Educational Corporation, overseeing promotional campaigns and contributing to an 80% increase in enrollment rates. Additional experience includes serving as a Customer Analyst at uRun China, where customer retention improved by 20%, and as a Business Strategy Analyst at DSV - Global Transport and Logistics. Elena holds a Master of Business Administration in International Business from Shanghai Jiao Tong University and has participated in multiple exchange programs, enhancing expertise in economics and information management.