Ahmed Hasan

Ahmed Hasan is an accomplished technology and business transformation leader with extensive experience across various industries. Currently serving as the Head of Business Transformation Program at BAT since June 2021, Ahmed has spearheaded a major global initiative aimed at revitalizing business processes and ERP technology. Prior to this role, Ahmed was the CTO of Marketing Technology at BAT, where a pioneering D2C global eCommerce channel was implemented. Experience as Consultant CTO at AH Consulting involved advising multinational clients on digital transformations. As Chief Digital and Data Officer at Accenture Song, significant contributions were made to Jaguar Land Rover’s digital marketing capabilities. Earlier roles include Chief Digital Officer at GE Healthcare, where Ahmed led a substantial technology-driven initiative, and the Global Head of Technology at GE Capital, overseeing a major transformation program. Ahmed's career began at Reckitt Benckiser, delivering strategic projects related to global technology services. Educational background includes a Bachelor of Science degree in Geology/Earth Science from Kingston University.