Ines Fakiri

Ines Fakiri is a dynamic professional with extensive experience in digital marketing and community management, currently serving as the Global Social Content & Community Manager for Vuse at BAT since March 2022. At Vuse, Ines manages content campaigns across various platforms, oversees long-term global partnerships, and ensures compliance with legal standards. Prior experience includes leadership roles as Chief Executive Officer at Masdar, Social Media Manager at Onyx Capital Group, and Marketing Manager at McKenzie Intelligence Services Ltd, among others. Ines also offers freelance consultancy in digital marketing, brand strategy, and e-commerce. An alumnus of SOAS University of London, Ines holds a Bachelor of Arts in Development Economics and International Development.