Jesus Carmona

Jesus Carmona has extensive experience in the marketing sector, primarily within British American Tobacco, where roles have included Global Category Brand Director for Vuse, Global Head of Premium Brands, and VP of Marketing & Trade Marketing for LATAM SOUTH since November 2018. Previous positions at British American Tobacco include Marketing & Sales Director for Mexico & Central America and Sr International Brand Manager for Lucky Strike. Academic credentials comprise an Executive Leadership program from London Business School, a Master's degree in International Marketing from the University of Phoenix, and specialized training in Strategic Branding from the University of Virginia Darden School of Business, complemented by a degree in Economics from Tecnológico de Monterrey.