Selina Li

Selina (Lianhua) Li currently serves as Regional Account Director for Southeast & East Asia at BSC Education, following a series of roles including Regional Manager for Greater China, Japan, South Korea, and Taiwan. Prior experience includes international marketing consulting at Bournemouth University, where strategic digital and print marketing was implemented for international markets. Selina held senior marketing roles at Cosmo-Lady Holdings, where significant contributions included leading loyalty programs and achieving awarded company recognitions. Earlier positions involved category growth management at Xiamen Qiaodan Sports Goods, product planning at Beijing Li-Ning Sports Goods, and global sourcing at Piaggio Foshan Motorcycle. Selina holds a Master’s degree in Advertising from Bournemouth University and a college degree in English from Guangdong University of Foreign Studies.