Callum Watt

Callum Watt has extensive experience in brand marketing, digital marketing, and social media. Callum has worked with various companies, including BRITVIC PLC, BCG Digital Ventures, Watt Consultancy, COMMON, Firebox.com, Unicorn Tears Gin, Stay One Degree, New Look, Bacardi, and TOPSHOP TOPMAN. Callum has held positions such as Head of Digital Marketing, Senior Growth Architect, Brand Marketing Consultant, Business Director, Brand Director, Brand Consultant, Interim Marketing Director, and Global Brand Marketing and Social Media Manager. Callum has successfully developed and implemented marketing strategies, launched new brands, managed teams, and collaborated with agency partners. Callum is skilled in driving marketing effectiveness, digital transformation, content creation, social media strategy, and campaign execution.

Callum Watt attended Robert Gordon University from 1998 to 2002, where they obtained a Bachelor of Arts (Honors) degree in Law and Management. Callum then pursued further education at the same university from 2002 to 2003, completing a Master of Science degree in Marketing.