Paulina Alstorp

Paulina Alstorp is an experienced online merchandiser currently working at Brothers AB since December 2021, where optimization of sales and margins through data-informed product selection is a key focus. Prior experience includes a digital marketing role at Designtorget, where Paulina contributed to content planning and social media production during a 10-week internship, and a digital editor internship at Appelberg. As the founder of Paulina Oja Jewellery from February 2017 to March 2021, Paulina specialized in silver-smithing and jewelry design. Additional retail experience includes positions at Monki, INDISKA, Sven-Harrys konstmuseum, and Prins Eugens Waldemarsudde, as well as a purchasing assistant role at H&M. Paulina holds a qualification in online marketing from Medieinstitutet and a Bachelor of Fine Arts from Konstfack, with additional studies in jewelry design in Lisbon.