Denys Lapointe

Chief Design Officer, Denys Lapointe has been revolutionizing the world of motorsports since joining BRP in 1985.

Denys shares a long history with the company. Born in Quebec City, he spent part of his childhood in Valcourt, home of BRP’s global centre of expertise. He was quickly immersed in the world of motorsports, going on to become the excellent rider we know.

A passionate and truly creative force, Denys carved out a prominent position for himself within the company, quickly assuming the role of vice-president. He’s the mastermind behind the design and innovation philosophy at BRP – a philosophy that sets our products apart in the market.

Now at the head of a multidisciplinary design and innovation team whose members hail from the four corners of the globe, Denys continues to push the boundaries and imagine the future. He’s received scores of international design awards and lives by the mantra that races are won by looking forward.

Denys holds a Bachelor of Arts in Design from the Université du Québec à Montréal. He is a board member of the Centre de technologies avancées (CTA) BRP – Université de Sherbrooke and part of the following design associations: World Design Organization (WDO), Industrial Designers Society of America, Association of Canadian Industrial Designers, and Association des designers industriels du Québec. In 2017, Denys was inducted into the National Marine Manufacturers Association (NMMA) Canada Hall of Fame for his impressive contribution to the marine industry.