Marc-André Hallé

Marc-André Hallé is a seasoned digital marketing and social media professional with extensive experience in strategy development and execution across various industries. Currently serving as Global Social Media Manager and Can-Am Off-Road Lead at BRP, Marc-André oversees social media initiatives for nine brands worldwide, managing a team of twenty professionals and collaborating with key corporate partners. Prior to this role, Marc-André held positions such as Digital Marketing Director at Tam-Tam\TBWA, where responsibilities included leading digital strategy and growth, and Social Media Manager at Investissement Québec and Jean Coutu Group. Notable achievements include developing the first social media strategy for Investissement Québec and producing multiple successful digital campaigns for diverse clients. Marc-André holds a Bachelor’s degree in Communication, Writing, and Multimedia with a focus on marketing from Université de Sherbrooke.