Sophie Côté-Bédard

Sophie Côté-Bédard is a skilled professional in digital performance and analytics with significant experience in the field. Currently serving as Manager of Digital Performance at BRP since February 2019, Sophie has previously held roles including Team Lead and Global Digital Media & Analytics Specialist. Prior experience includes positions at belairdirect as a Digital Media and Web Analytics Analyst, and Adviso as a Digital Media Campaign Manager, where responsibilities encompassed data analysis, strategic recommendations, and media planning. Sophie's career began in 2011 at Unilever and included roles at the Ministère de l'Agriculture, des Pêcheries et de l'Alimentation du Québec, where skills in communication and marketing were developed. Academically, Sophie holds a Bachelor's degree in Business Administration with a focus on Marketing from Université de Sherbrooke, along with additional qualifications in communication and multimedia.