Sam Zussman

As Chief Executive Officer, Zussman is responsible for leading the overall business strategy and operations for BSE Global, which is the parent company of the NBA’s Brooklyn Nets and its home arena Barclays Center, as well as the Long Island Nets of the NBA G League and NetsGC of the NBA 2K League. Additionally, in this role he oversees advancement of the company’s existing sports, media and entertainment businesses as well as identifies and executes on new opportunities for growth. He also serves as an Alternate Governor for the Brooklyn Nets.

Zussman is a widely respected sports, media and entertainment industry leader who prior to joining BSE Global spent 16 years with IMG/Endeavor. While based in London, he led the company’s growing portfolio of owned and operated event divisions, including tennis, golf, motorsports, action sports, festivals, and other cultural, art and lifestyle properties. Additionally, Zussman oversaw the company’s global media production business, media rights acquisition and distribution business, and betting rights business, IMG Arena, and represented marquee clients such as Wimbledon, English Premier League, La Liga, and UFC.

Before relocating to London, he spent five years as President of IMG Performance, building IMG Academy in Florida into the world’s largest and most-advanced sports training and educational institution. Most notably, he converted the Academy from an athletic-only institution to an academic-athletic institution sending the overwhelming majority of its graduates to college. He joined IMG in 2006 after five years with McKinsey & Company.

Zussman earned both his B.A. and J.D. from Tel Aviv University and an M.B.A. from Stanford University