Carlos Betancur Gálvez serves as the General Manager for Latin America at BTODigital, a digital marketing agency since October 2015, focusing on planning, executing, and monitoring marketing campaigns across Spain, Colombia, the southern United States, Central America, and the Caribbean. In addition to this role, Carlos is a digital marketing and e-commerce professor at Universidad EIA and has been involved in various academic positions, including teaching graduate courses at Universidad Pontificia Bolivariana. Carlos has also held leadership roles in different organizations, such as being a board member at Asociación Antioquia le Canta a Colombia and Fundación Juguemos en el Bosque. Carlos's academic credentials include multiple advanced degrees from esteemed institutions, including a Master's in Industrial Economics and Markets from Universidad Carlos III de Madrid and an Executive MBA from EAE Business School.

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