Director Of Product Marketing

Overview/Summary of Role: You are a modern PMM. Data-driven and growth-minded in nature. You understand the art and science of product marketing and specialize in clearly articulating our position and product’s value in a way that resonates with the market and the customer. Thinking in JTBD terminology is your natural state. You’re a contributor or student of the PMA and you’ve implemented April Dunford’s positioning and taken it to market for companies. You represent the voice of the customer -- and you relentlessly drive product engagement and customer advocacy.

As Director of Product Marketing, you will have the opportunity to shape the product marketing function in a startup-style environment and work in a culture that loves creativity, experimentation, and innovation. 

About Us: Bucketlist Rewards provides a leading B2B SaaS solution that allows organizations of all sizes to introduce an effective rewards and recognition program to its workforce. Our goal is to provide companies with an easy-to-use web platform that enables employers to reward team members in a meaningful way that matters to them, while achieving great business results and building better organizational cultures. When it comes to great company culture, the Bucketlist team walks the talk and we are proud to be Great Place to Work certified!

Key Responsibilities:

• Positioning and Differentiation: Develop positioning strategies to highlight our unique selling propositions, differentiate our products, and build compelling narratives for products, customer segments, and the market.
• Product Launches: Systemize and execute against the go-to-market strategy for product launches across direct and partner channels.
• GTM Materials: Develop comprehensive sales and marketing materials, including sales decks, buyer personas, sales training assets, and partner/HR ecosystem sales assets.
• Competitive Intelligence: Develop and maintain a competitive intelligence program: Gather and analyze competitor insights, creating battlecards and training materials to equip sales and marketing teams with up-to-date competitive information.
• Pricing and Monetization: Develop and execute pricing strategies based on market trends and customer feedback, continuously optimizing monetization tactics to maximize revenue and enhance product value perception.
• In-product User Referrals and Virality: Develop and implement referral and virality programs: Design and execute strategies to encourage user referrals and leverage viral marketing tactics to increase customer acquisition and enhance brand awareness.
• Customer Segmentation Analysis: Uncover customer needs and develop customer segments across our products to inform decisions and improve LTV.
• Customer Insight and Research: Conduct customer research: Gather quantitative and qualitative data through surveys, focus groups, and user feedback to inform product and marketing strategies, ensuring a deep understanding of customer needs, preferences, and behaviors.
• Market Intelligence: Analyze market opportunities and trends: conduct thorough market analysis to identify opportunities, assess market size and growth potential, and understand industry trends to guide strategic decision-making and product positioning.

Required Skills for Success:

• Experienced with 7-12 years in product marketing, preferably in a high-tech environment
• Proven leadership experience with the ability to influence and drive cross-functional teams
• Strategic thinker with strong analytical skills to drive data-informed decisions
• Certifications from Product Marketing institutions (preferred: Product Marketing Alliance)
• A self-starter and a cross-functional collaborator with a successful record of implementation and aligning tactical plans with strategy.
• High motivation and thrive in a fast-paced, inclusive, and collaborative team environment.
• Agile in your approaches and you do what it takes to move fast in an ever-changing market and hit the numbers while staying within budget.
• Open-minded about non-traditional approaches to marketing. You’re confident without being set in your ways. You’re well-informed and passionate about emerging trends in marketing and online business and culture.
• Egoless, you focus on and do a great job of any given task without complaint.
• Innovative, you think of interesting and alternative ways to get at a target market or improve processes.
• Empathetic, kind, committed and a great colleague to work with.

The Perks:

• Growth Opportunities: Join a growing company where you’ll be part of a high-performing team with lots of potential.
• Remote Work: We are a distributed workplace (100% remote). This position is open to anyone residing and able to work in Canada on a remote basis.
• Wellness Days: In addition to paid vacation days, we offer flexible paid time off to fit individual needs.
• Comprehensive Benefits Package: Includes health, dental, vision care, EFAP, and more.
• Annual Bucketlist Benefit: An additional paid day off and $$ to spend to help check items off your own bucket list!
• Rewards and Recognition: We drink our own champagne! We’ll help you achieve not just your career goals but your personal goals as well!

Compensation:

• The anticipated on target earnings (OTE) range for this role is $120,000 to $140,000. The starting base salary will depend on a number of factors including skills, experience, and market demands. The OTE range listed includes base salary and commissions which are dependent on performance.