Cristina Almanza, APR has a diverse work experience that spans over multiple industries. Starting in 2005, they worked as a Website Coordinator and Freelance Graphic Designer for Sarrell Dental & Eye Centers. In 2007, they joined Sarrell Dental as the Chief Creative Officer, where they played a key role in the company's expansion to 14 dental centers and 5 eye centers. Cristina also served as the Chief Hispanic Outreach Officer and Creative Director during their time at Sarrell Dental.
In 2013, Cristina became the Director of Marketing and Public Relations at Vulcan Park and Museum, where they successfully increased park attendance by 10% and doubled attendance for signature events. Cristina also led a rebranding effort for the city's icon, including the creation of a new website and logo.
Moving forward, Cristina worked as the Director of Marketing & Communication for Samford University's School of the Arts and the Leslie S. Wright Fine Arts Center. During their tenure, they coordinated public relations, marketing, and advertising efforts. Cristina also implemented effective marketing campaigns that resulted in increased sales and attendance for performances.
Cristina then transitioned to Cristina Almanza LLC in 2012, where they provided various marketing services including graphic design, Hispanic marketing, and social media strategies. Cristina worked with notable clients such as the City of Birmingham, Rubio Law Firm, and Falcon Ministries.
Most recently, Cristina joined Buffalo Rock Company in 2015 as the Corporate Business Development Director, focusing on the development of Coffee, Tea & Allied Beverage Sales. Within the first 8 months, they achieved a 20% increase in Coffee and Tea Sales. Cristina also served as a Business Development Coordinator and Social Media Specialist for Buffalo Rock prior to their current role.
Overall, Cristina Almanza, APR has a proven track record of driving business growth, implementing successful marketing strategies, and achieving impressive sales and attendance results for various organizations.
Cristina Almanza, APR has a diverse education history. In 2001, they began their studies at Jacksonville State University, where they obtained a Bachelor of Fine Arts degree in Graphic Design in 2005. Following this, they pursued further education at the same university and completed their MBA in Business Administration from 2005 to 2007. In 2010, Cristina enrolled at Emory University to obtain a Web Design Certificate in Web & Development, which they successfully completed in 2013.
In addition to their formal education, Cristina has also obtained various certifications. Cristina earned the Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA) in September 2015. Cristina also completed the Executive Development Program in Marketing Leadership at The Chief Marketing Officer Institute in May 2020. Furthermore, Cristina obtained a Leadership Hoover certification from Leadership Hoover in May 2021.
Cristina's commitment to continuing education is evident through their additional certifications. Cristina completed a Web & Development certification from Emory Continuing Education in 2013 and a Web Design certification from the same institution in 2003.
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