Athena Peterson

Athena Peterson, MBA has a diverse range of experience in customer marketing and customer experience roles. Most recently, they worked as the Director of Customer Marketing at Bugcrowd, starting in 2023. Prior to that, they held the position of Global Director of Customer Marketing - Customer Experience and Programs at Sitecore from 2021 to 2023. During their time at Sitecore, they built and developed the customer marketing team, resulting in a significant increase in customer promoters and fulfilled marketing and sales requests.

Before joining Sitecore, Athena worked at Bugcrowd as the Head of Customer Experience from 2019 to 2021. In this role, they built customer marketing and experience programs, enhancing the overall customer lifecycle journey. Athena also implemented various outreach programs and saw a significant increase in share of voice and customer engagement.

From 2017 to 2019, Athena worked at Hitachi Vantara as the Head of Customer Marketing and Customer Experience for North America. Athena led global customer marketing and experience programs, launching digital marketing initiatives and driving customer advocacy.

Athena's earlier experiences include working at CA Technologies, where they served as the Senior Customer Marketing Manager from 2015 to 2017. In this role, they redesigned the customer advocacy program and led various initiatives, resulting in an increase in customer stories and videos. Athena also served as the Head of Community and Senior Field Marketing Manager at CA Technologies, where they launched a custom community platform and generated revenue opportunities through campaigns and events.

Prior to their time at CA Technologies, Athena worked at Avnet as the Marketing Program Manager, managing global marketing programs for value-added resellers and partners. Athena also gained experience as a Marketing Research Analyst at the University of Northern Colorado.

Overall, Athena Peterson, MBA has demonstrated their expertise in customer marketing and experience, successfully implementing strategies to drive customer engagement, advocacy, and revenue growth.

Athena Peterson received their Bachelor's degree in Business Administration and Management, with a focus on General Management, from the University of Northern Colorado, Monfort School of Business, where they attended from 2007 to 2010. Following their undergraduate studies, they pursued their MBA in Business Administration and Management, with a specialization in Organizational Leadership, at Gonzaga University from 2011 to 2013.