Alicia Girault-Cruz is an experienced marketing professional with a strong background in the beauty and fragrance industries. Currently serving as Marketing and Communication Director for Latin America and TR Americas at Sisley Paris since June 2017, Alicia co-founded SOUVENIR LAB and has held previous roles including Marketing Manager for Maje at SMCP, Marketing Manager Europe at Caudalie, and Senior Regional Product Manager for Fragrances Latin America at Parfums Christian Dior. Additional experience includes positions at LVMH Fragrance Brands, Hermès, and Parfums Givenchy. Alicia holds a Master in International Business from EM Grenoble, completed in 2006.
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