Anna-Lena Mikoteit-Zerb

Anna-Lena Mikoteit-Zerb currently holds the position of Head Of Digital at Bauer Media Group, where she is responsible for shaping the digital advertising monetisation strategy and leading a team of 30 people. She also serves as the Lab Lead Sustainable Digital Advertising at the German Federal Association of the Digital Economy, focusing on driving sustainability in the digital media industry. With previous experience in product strategy and management roles at companies like Octave and Bauer Xcel Media, Anna-Lena has a strong background in digital marketing and media research. She holds a Master's degree in Media & Communications Management from Middlesex University and a Bachelor's degree in Marketing & Communication from Akademie f. Marketing Kommunikation Frankfurt e.V.