Sari Hey

Sari Hey is an experienced PR & Media Manager at Business Finland, with a focus on promoting Visit Finland across various markets including the USA, Sweden, China, Japan, India, South Korea, and Australia since January 2018. Sari has a strong background in planning and executing media trips, organizing PR events, and liaising with PR agencies to determine effective strategies tailored to each market. Previous experience includes roles as PR & Media Coordinator at Finpro/Visit Finland, where responsibilities encompassed similar media outreach and event coordination, as well as program coordination for the Stopover Finland Growth Program. Sari's experience also features international project management with Metsähallitus Parks & Wildlife Finland, customer service roles with Brisbane Racing Club and P&O Cruises, and various internships related to marketing and tourism. Sari holds a Master’s degree in International Business from Griffith University and a Bachelor’s degree in Tourism Management from Haaga-Helia University of Applied Sciences.