Laiken Whitters

Laiken Whitters is an experienced marketing professional with a strong background in brand management and strategy. At HUb since March 2018, Laiken has advanced from Brand Manager to Associate Brand Director. Concurrently, Laiken has served as a Strategist at BWC since July 2021. Prior experience includes roles as Marketing Manager, Marketing Coordinator, and Advertising Assistant with the Oakland Athletics from June 2014 to March 2018, as well as serving as a Student Assistant to Football at Iowa State University Athletics Department from September 2009 to May 2013. In addition, Laiken completed a marketing and data analytics internship with the Tampa Bay Buccaneers in 2012. Educational credentials include a Bachelor of Science in Marketing, Management, and International Business from Iowa State University - Ivy College of Business and further studies in Marketing & Management at CIMBA.