Alexandre Baccaro

Alexandre Baccaro serves as the Head of Business Unit at BWG since January 2020, focusing on new business development, commercial strategies, and client relationship management. Baccaro employs SPIN Selling methodology to drive lead generation and is responsible for budgeting, demand planning, and performance reporting to the CEO. Prior experience includes roles as Account Manager at ADP, Operations Manager at TIVIT and Atento Brasil, and Customer Service Coordinator at Roche, where Baccaro led significant projects across Latin America. Educational qualifications include an MBA in Marketing from Insper and a Bachelor's degree in Advertising and Marketing from FECAP.