Cristina Redondo Eguilior

Cristina Redondo Eguilior is a seasoned professional in digital strategy and operations with extensive experience across various sectors. Currently serving as a Senior Building Manager at Byld since January 2023, Cristina also founded THE ABACO in January 2021, specializing in low-cost direct-to-consumer online decoration packs, successfully completing over 100 projects. Previously, Cristina held the position of Chief Digital Officer at Dehesa El Milagro, driving a 20% increase in e-commerce sales through branding and digital marketing strategies. As CEO of hubble, Cristina led an early-stage startup focused on direct-to-consumer sleeping products, securing a $250K Series A funding. Earlier roles include Head of Strategy at btob, Senior Digital Consultant at Deloitte España, and Marketing Strategy Consultant at The Cocktail. Academic credentials include a Bachelor’s in Finance from Northeastern University, an MBA from thePower, and an E4 in International Business Administration from Universidad Pontificia Comillas.