Anaelle B.

Anaelle B. is an experienced e-commerce professional with a strong background in digital merchandising and project management. Currently serving as Responsable E-commerce Europe at BYREDO since September 2022, Anaelle has previously held key roles including E-commerce Business Analyst and E-commerce Project Manager at AMI PARIS, E-commerce Project Manager at CARVEN, E-merchandising Coordinator for the USA at Jacadi, and Digital Merchandiser at Louis Vuitton. Anaelle's educational credentials include a Master of Science in Business Communication from NEOMA Business School and dual Bachelor's degrees in Commerce with a focus on Marketing from John Molson School of Business and SKEMA Business School. Notable skills include content management, product launch coordination, and optimizing cross-selling and up-selling strategies in the Leather Goods category.