Marcia Wiener

Marcia Wiener has an extensive work background, beginning their career with Kraft Foods in various sales and management roles from 1987 to 1995. Marcia then joined Novartis Consumer Health, where they worked as a Category Manager and later as an Associate Director in Sales Planning from 1996 to 2002. Marcia then transitioned to Nestle Infant Nutrition/Gerber Infant Nutrition as the Director of Category Management, Shopper Insights, and Retail Innovation Center from 2003 to 2008.

Following that, Marcia worked with The Manischewitz Company as a Sales Director, focusing on driving sales growth at traditional grocery retailers nationwide. From 2010 to 2017, they successfully turned around strained relationships and established a partnership program, leading to a 5X sales growth and making Manischewitz the preferred kosher brand at key retailers.

In 2018, Marcia joined Westminster Foods II, LLC as the Sales Director, Retail Branded & Private Label. Marcia collaborated with various departments to launch new private label products and establish profitable partnerships with retailers. However, their position was eliminated due to a company sale in September 2020.

More recently, Marcia worked at ROI - Resources Optimization International, LLC (now Passion for Insights) as a Senior Consultant/Sales Trainer from 2008 to 2021. In this role, they co-created and delivered custom sales training programs for nationwide market-leading CPG companies. Marcia developed and delivered various courses and presentations on topics such as category management, leveraging customer insights, and financially based decision making. Marcia also created content and performed voiceovers for training videos and eLearning courses for top CPGs.

Most recently, Marcia joined C.A. Ferolie in 2021 as the Vice President of Marketing.

Marcia Wiener obtained a Bachelor's degree in Communications & Marketing from Syracuse University. In 2019, they also completed the PLMA Executive Education Program at St. Joseph University for Private Label Manufacturer's Association certification.