Claudia Avans has extensive work experience in marketing and growth roles. Claudia is currently the Vice President of Growth at CIEN+ since August 2022. Prior to that, they worked as the Chief of Staff and Head of Marketing and Growth at CIEN+ from July 2021 to August 2022.
Before joining CIEN+, Claudia worked at CulturIntel as the Chief of Staff and later as the Client Growth Director in 2019. In this role, they focused on data-driven cultural intelligence research and marketing solutions.
Claudia also has experience working in the nonprofit sector, specifically at the Girl Scouts Heart of New Jersey. Claudia served as the Community Engagement/Marketing Director from October 2016 to May 2019, where they led the development of integrated marketing communication strategies to improve brand awareness and increase support for the organization.
As the Founder and CEO of Parti-licious from October 2011 to June 2016, Claudia successfully operated and grew the business, utilizing social media and SEO/SEM strategies. Claudia achieved annual revenue growth and eventually sold the business.
Additionally, Claudia held senior marketing and communications roles at XL Alliance and AARON BASHA. At XL Alliance, they worked as the Senior Marketing & Communications Strategy Director from January 2009 to October 2011, focusing on multicultural marketing efforts for various clients. As the Worldwide Marketing Director at AARON BASHA from September 2007 to August 2008, they led global sales and marketing strategies and implemented a successful re-launch strategy.
Earlier in their career, Claudia worked at MGI, SALVATORE FERRAGAMO, CARTIER (Richemont), and Yves Saint Laurent --Sanofi Beaute in various marketing and management positions.
Overall, Claudia Avans has demonstrated expertise in marketing, growth, and leadership roles throughout their career, with a focus on data-driven strategies, multicultural marketing, and brand development.
Claudia Avans has a Bachelor of Science degree in Marketing from Rutgers University. Prior to attending Rutgers, Claudia completed their high school education.
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