Kathryn Watson

Kathryn (Katy) Watson holds dual advanced degrees, an MBA in Marketing and an MS in Marketing Analytics from Bentley University, along with a Bachelor's degree in Communication and Media Studies from Royal Holloway, University of London. Currently serving as a Senior Growth Marketing Manager at C2FO since October 2022, Katy previously held the position of Growth Marketing Manager at Alignable, where significant contributions included launching a subscription advertising product that increased recurring revenue by over 30% within six months. Prior roles encompass extensive marketing management experience at Tripadvisor, where strategic initiatives directly impacted product sales and customer engagement, as well as roles in digital account coordination and marketing across various organizations. Expertise in data-driven marketing, campaign optimization, and cross-functional collaboration is highlighted throughout Katy's professional history.