Rodrigo Diaz Mendez is a seasoned professional with extensive experience in growth strategy and consulting. Since June 2019, Rodrigo has held multiple leadership roles at Cabify, including Vice President of Growth B2C and Global Head of Driver Growth. Prior to this, Rodrigo served as a Senior Strategy Consultant at Minsait and completed an MBA at IESE Business School. Earlier positions include business development at Nautal and advisory roles at Banco de México, where responsibilities included coordinating across divisions and analyzing operational processes. Rodrigo began a career in finance as a Transfer Pricing Analyst at Deloitte after earning a Bachelor's Degree in Economics from Universidad de las Américas Puebla.
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