Caroline Terra

Head Of Media at Cadastra

Caroline Terra has a diverse work experience in the field of media and digital marketing. Caroline began their career as an Assistant in Digital Marketing at Cinco Marias Agência Digital in 2014, and later worked as a Media Analyst and Marketing Analyst at the same company. In 2015, they joined Reweb - Acelere suas Vendas as an Auxiliary in Sponsored Links, and then progressed to the role of Junior Analyst in Sponsored Links. Since 2016, Caroline has been with Cadastra, where they have held various positions including Junior Media Analyst, Full Media Analyst, Media Specialist, Senior Media Specialist, and currently serves as the Head of Media.

Caroline Terra's education history is as follows:

- From 2022 to 2023, they attended MBA USP/Esalq and obtained a Master of Business Administration (MBA) degree with a field of study in Retail Physical and Online.

- In 2020 and 2021, they pursued an MBA in Business Intelligence & Analytics at FIAP.

- Between 2016 and 2018, they completed an MBA in Digital Business at UniRitter.

- In 2011 to 2014, they studied at Pontifícia Universidade Católica do Rio Grande do Sul and obtained a Bachelor's degree in Social Communication - Advertising and Propaganda.

Caroline also has various additional certifications in areas such as brand building, product ads, negotiation, and digital advertising obtained from institutions like Mercado Livre, Escola Conquer, Udemy, RD University, FIAP, ESPM Escola Superior de Propaganda e Marketing, Google, Microsoft, Criteo, and IAB Brasil.

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