Jessica Daniel is a seasoned marketing professional with extensive experience in customer relationship management and loyalty programs. Currently serving as Manager, CRM & Loyalty at Caleres, Inc. since August 2022, Jessica previously held various positions at Caesars Entertainment, Inc. from June 2014 to June 2022, including Marketing Manager and VIP Casino Sales Host, where multi-channel marketing programs and VIP guest experiences were developed. Additional roles include Guest Services Supervisor for the St. Louis Blues, RSR at PepsiCo, and Dual-Rate Surveillance Shift Supervisor at Ameristar Casino Resort Spa St. Charles. Jessica earned a Bachelor's degree in Business Administration with a focus in Marketing from Lindenwood University.
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