David Rodriguez

David Rodriguez is the current Chief Operations Officer at California Intercontinental University. Prior to this, they served as the Marketing Manager at the University from October 2019 to September 2020. In this role, they were responsible for developing and executing lead acquisition and conversion marketing campaigns across all marketing channels, including paid search (Google), paid social media (Facebook, Instagram, LinkedIn, etc.), YouTube, 3rd party leads, educational directories, Google Display Network, PR, and other organic and paid channels. David also oversaw the organic social media channel for the University, which included LinkedIn, Facebook, Instagram, Twitter, Pinterest, and more. David developed social media strategy, created and approved social media campaigns and assets, analyzed post engagement and other data points, and coordinated with the paid social media team to boost specific content and events.

In addition to their work at the University, David has also collaborated with internal and external departments to produce marketing materials that focus on increasing enrollment and brand awareness. David has also recommended new marketing tactics based on new trends (online advertising, social media, print, etc.) and provided strategic recommendations on how to implement them. Furthermore, they have created and executed lead generation programs and analyzed feedback data to determine campaign efficiency. Lastly, David has planned and implemented promotional campaigns.

David Rodriguez has a Master of Business Administration (MBA) in Business Administration and Management, General, from California Intercontinental University, a Bachelor of Arts (B.A.) in Communication Studies from Chapman University, and an Associate of Arts (A.A.) in Humanities/Humanistic Studies from Santiago Canyon College. David is also CPR and First Aid Certified from the City of Orange.

David Rodriguez reports to Richard Madrigal, Campus President. David Rodriguez works with Jake Crocker - Technology Manager, Mike Cruz - Director of Admissions, and Robyn Fournier - Director of Finance.