Matt Holmes

Matt Holmes is an experienced insights and marketing research professional with a strong background in the gaming and consumer industries. Currently serving as the Director of Insights at Allwyn North America since December 2017, Matt specializes in conducting custom in-house research for the Illinois Lottery, collaborating across multiple teams to deliver actionable insights. Previous roles include Marketing Research and Data Analyst at In Queso Fire, Director of Marketing Analysis at American Gaming Group, and Senior Database/Marketing Analyst at MOSAK Advertising & Insights, among others. Matt's work has consistently focused on market research design, data analysis, and enhancing marketing strategies. Matt holds a Bachelor's of Science in Management with a major in Marketing and a minor in Psychology from Tulane University.