Ferdinand Hascha

Ferdinand Hascha currently serves as Senior Brand Manager for the Aperitivo Portfolio at Campari Group since December 2021, having previously held roles such as Brand Manager for Campari & Crodino. Prior experience includes a tenure at Unilever from October 2017 to November 2021, where Ferdinand managed the Swiss Foods Retail Core Portfolio and led the Chirat brand for both retail and foodservice. Earlier positions include Junior Brand Manager roles focused on brand development and customer marketing for Knorr, as well as internships at Procter & Gamble, the U.S. Department of Commerce, and other organizations. Ferdinand holds a Master's degree in Marketing, Services and Communication Management from the University of St.Gallen and a Bachelor's degree in Business Administration from the same institution, complemented by an auditing exchange at emlyon business school. The educational background also includes an International Baccalaureate Bilingual Diploma from Vienna International School.