Lucia Soto Salmon currently serves as a Sr. Digital Media Analyst at Campbell Marketing & Communications, where responsibilities include analyzing KPIs for Ford Performance and other clients, generating actionable insights, and producing reports on earned media and social metrics. Prior roles include Customer Service Representative at The Ideal Group, Inc., Marketing Strategist at Evolve Media, LLC, Public Relations and Social Communications professional at Conalep, and Administrative Coordinator at Nextel. Lucia holds a degree in International Marketing from Universidad del Valle de México, completed in 2007.
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