Ruby Yeung is a skilled marketing professional with extensive experience in demand generation and performance marketing. Currently serving as a Senior Specialist in Demand Generation at Canada Goose since October 2022, Ruby previously held various roles including Performance Marketing Specialist at Cathay Pacific Airways, where responsibilities included managing a global recovery campaign and launching a brand revamp campaign with significant budgetary oversight. Prior roles encompassed key positions at FABCOM and Klook, where Ruby managed substantial SEM accounts and contributed to strategic digital marketing initiatives. Ruby's early career included internships at InvestUK and The Estée Lauder Companies, where foundational skills in SEO, SEM, and event coordination were developed. Ruby earned a Bachelor's Degree in Marketing and Information Systems from The Hong Kong University of Science and Technology.
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