Candace M. is an experienced marketing professional with a strong background in the insurance sector, currently serving as the Director of Marketing at Canada Life since February 2018. In this role, Candace develops and executes comprehensive marketing initiatives to meet sales targets, effectively uniting cross-functional leaders for strategic alignment. Previously, Candace held key positions at Sun Life Financial, where significant contributions included driving high-profile campaigns and managing large marketing teams, resulting in consistent advisor engagement. Additional experience includes shaping market development strategies at RBC Insurance and providing tailored training for financial security advisors at London Life. Candace holds a B.Soc.Sc. in Sociology from the University of Ottawa, a Post Diploma in Human Resource Management from Humber College, and a certification in Adult Education from St. Francis Xavier University.
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