Moira MacIntosh

Director, Integrated Marketing at Canadian Blood Services

Moira MacIntosh has a diverse work experience spanning various industries. Moira held several roles at Canadian Blood Services, including Director of Corporate Brand and Social Responsibility, where they aligned the organization around a renewed brand promise and assessed brand performance indicators. Previously, they worked at YMCA-YWCA of the National Capital Region, where they served as Vice President of Marketing, Communications, and Sales, responsible for developing and executing brand and marketing strategies. Prior to that, they worked at Florida Fitness as a Regional Manager, overseeing brand management, sales, and marketing strategies. Moira also worked at Morguard Investments as a Coordinator of Marketing Communications and at Byward Marketing Group as an Account Executive in Marketing Communications. Throughout their career, Moira has demonstrated expertise in brand management, strategic marketing, and driving measurable results for organizations.

Moira MacIntosh completed a Bachelor of Commerce degree with a major in Marketing with Honors at Mount Allison University from 1995 to 1999. Moira then pursued a Graduate Diploma in Sport Administration (DSA) with a focus on Sports Marketing at Concordia University's John Molson School of Business from 1999 to 2001.

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