Karen Dobie-Lawson

Karen Dobie-Lawson is currently the Head of Customer Marketing - Beer & Cider at C&C Group. Previously, Karen held roles such as Head of Marketing and E-commerce at The Secret Garden Distillery and Marketing Manager at Edrington-Beam Suntory UK. With a background in marketing, brand management, and customer insight analysis, Karen has experience in leading strategic direction, brand activation, and profit delivery in various roles within the industry. Their educational background includes a BA Hons in Marketing Management from Edinburgh Napier University.