Experienced CMO with successful track record of building premium brands within major FMCG organisations, including Reckitt Benckiser, Bacardi and innocent drinks. Sectors include OTC Healthcare, Premium Alcoholic Spirits, Soft drinks, Laundry Care and Personal Care. Skilled at the full marketing mix including brand building, innovation, advertising and media, digital and social. Geographic experience includes global leadership roles and local assignments based in Europe, Middle East & Africa and China.
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