Lex van Opstal has a diverse work experience spanning multiple roles and companies. Their most recent position is as the Director Retail Concepts at Cannondale, starting in October 2022. Prior to this, they served as the Retail Design & Visual Merchandise Manager at Cannondale Europe B.V. from an unknown start date until November 2022. Before joining Cannondale, Lex worked as a Senior Retail Design Manager at Ola Electric Mobility Pvt. Ltd. in 2019 and as a Senior Concept Designer at Starbucks from an unknown start date until 2019. They also held positions at North Sails as a Senior Store & Concept Designer in 2015, Nike as a Senior Store Designer from an unknown start date until 2015, adidas as a Global Retail Concepts Manager in 2012 and O'Neill in various roles including Store Design & Visual Merchandise Manager from an unknown start date until 2012, Visual Merchandiser & Store Designer from 1999 to 2006, Retail Marketing & Store Design Manager from 2006 to 2009, and Store Design Manager from 2009 to 2011. Additionally, Lex worked at Timberland as a Visual Merchandise Manager from 1998 to 1999, and at PRO Sport/Olympus sport, HRC Hoogenbosch Retail Group as a Visual Merchandise Manager from 1997 to 1998.
Lex van Opstal obtained a Bachelor's degree in Interior Architecture from Willem de Kooning Academie Hogeschool Rotterdam, studying there from 1992 to 1996. Prior to that, they served in the Royal Netherlands Marine Corps for a year from 1991 to 1992, undergoing National Service in Curaçao, the Netherlands Antilles. Additionally, they attended Nimeto Utrecht from 1987 to 1991, specializing in Visual Merchandising.
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