Ana Sanchez Barricarte

International Brand Lead - Product Development at Cantabria Labs

Ana Sanchez Barricarte has a diverse range of work experience spanning multiple industries. Ana started their career in 2009 as a Group Leader, organizing full day trips for children in England. Ana then worked in the I+D+i Area of the Microbiology department at CNTA, contributing to the development and innovation of the agro-food industry. In 2010, they worked in the Psychiatric Genetics Department at Sant Joan XXIII Hospital, where they analyzed genome sequences to study the causes and prevention of illness.

From 2012 to 2016, Ana worked at L'Oréal, first as a Trainee Marketing Manager before progressing to roles such as Brand Manager and Sales Representative for La Roche-Posay. Ana managed product launches and promotions, analyzed market data, and implemented marketing strategies.

In 2016, Ana joined Digilant as a Digital Strategy Planner and Programmatic Account Manager. Ana developed marketing and advertising strategies for clients in the beauty and telephony industries, monitored campaigns, and provided market research consultancy.

From 2017 to 2019, Ana served as the Digital & Marketing Strategy Manager at Laboratorios PHERGAL. Their responsibilities included budget construction, digital environment creation for brands, and team management.

In 2019, Ana joined Cantabria Labs Spain as an International Brand Lead, contributing to worldwide brand and product development strategies. Ana orchestrated a 5-year product development plan and collaborated with global franchise teams to maximize brand potential.

Most recently, Ana worked as a Lecturer and Mentor at ISDI, guiding master's students in changing the business model of real companies and starting e-commerce businesses. Ana taught subjects such as digitalization, branding, marketing, and business plan execution.

Overall, Ana Sanchez Barricarte has extensive experience in brand and product development, marketing strategy, team management, and market research across various industries.

Ana Sanchez Barricarte has a Master's degree in Internet Business (MIB) from ISDI, obtained in 2020. Ana also holds a Bachelor's degree in Biochemistry and Molecular Biology from the University of Navarra, obtained between 2009-2011. During the same period, they also completed their Bachelor's degree in Biomedicine from the University of Navarra. In 2010-2011, they pursued a Master's thesis in Biomedicine from the University of Plymouth. Additionally, Ana has obtained certifications such as the Cambridge Certificate in Advanced English (C1) from Cambridge and a Medium degree in Piano from the conservatorio de música de Calahorra.

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